BRP, Intl, Manufacturers Rep, TV Home Shopping Networks, QVC, Rep

BRP International has a proven track record of building businesses for over 25 years.

SUMMARY OF EXPERIENCES

 

BRP International is an independent sales, marketing and consulting firm
with offices in New York and California. Through an established network of accounts
and sales brokers worldwide, years of trust and credibility, BRP International can
quickly identify the immediate opportunities for company growth and expand
new and existing products into key markets. President and CEO, Robert Russo
founded the company in 1988. Mr. Russo has personally represented leading
Fortune 500 companies such as Amoco, Minolta and Teledyne and has also
been recognized as one of the leading sales rep firms in the advertising industry.
Ad agency clients include Grey Group, JWT, Saatchi Saatchi, McCann World Group
and BBDO. Additionally, Mr. Russo has represented start-up companies
and helped turn their products into international brands.
Listed below, please see a partial summary of experiences.

 

  • Commercial Advertising – Robert Russo developed and managed a leading rep firm in the advertising industry, billing over 10 million dollars in commercial advertising. Ad agency clients included Grey Group, JWT, Saatchi Saatchi, McCann World Group and BBDO.
  • SPRINT – Appointed by Sprint as the exclusive master broker to develop and market an Asian pre-paid calling card. Mr. Russo is credited with helping Sprint to develop a marketing program for Asian consumers and brokering the distribution and sales throughout the U.S. and Asia. Mr. Russo’s proven record in developing international contacts and relationships was also instrumental in Sprint’s decision to form the partnership.
  • B & P – Served as the exclusive worldwide master broker for the manufacturer of the beauty product, Frownies. Within 2 years, BRP International expanded this small family owned business from $200,000 a year in gross sales to over $1.5 million. BRP International is also credited with re-designing the packaging for the company’s products and consolidating the product lines under one brand name, Frownies. BRP International also launched a national public relations campaign for the company, which resulted in the company’s products being featured in various national magazines such as Oprah, Vogue, Us Weekly and Good Housekeeping. Frownies were also sold on QVC home shopping network, an infomercial and national retail chains, due to BRP International.
  • Hard Rock Café – Mr. Russo represented licensing rights in 3 foreign countries.
  • QVC & HSN Networks – BRP International has placed several products on the QVC and HSN home shopping networks in the USA. In addition to the US market, Mr. Russo has placed several company products he has represented on QVC European affiliates, QVC-UK and QVC-Germany! Mr. Russo has also been successful in placing products on The Shopping Channel in Canada and home shopping networks in South Korea and Japan. BRP International has also arranged for the video production and airings of infomercials for their clients.
  • Time Warner – Formed a joint venture partnership to produce and market a series of audio books published by Outdoor Life magazine. Mr. Russo is credited with the U.S. & international distribution of the series as well as the creative development.
BRP International is currently seeking new cutting-edge products and technology companies to represent. BRP welcomes established companies and start-ups that are in need of more than just representation. Please feel free to contact us regarding your unique product or idea.

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